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Watch TV without cable link as Beximco launches new unit

imagesPeople will soon be able to watch their favourite television programmes without any separate cable connection and cable infrastructure. A new joint venture will make this happen by the year end by introducing DTH (direct to home) services for the first time in the country.

Beximco Communications, the joint venture between industrial conglomerate Beximco Group and Russian investment and industry holding giant GS Group, aims to net three lakh subscribers during 2015.

The company, which received a DTH licence from the government last year, plans to rope in additional four lakh subscribers annually, Beximco said in a statement.

Details about the DTH service packages, including price and channels for subscribers, will be announced later.

DTH has many advantages: one can do away with the cable operator who provides channels of choice, but no assurance of quality. The quality of signals in this case is expected to be superior since the signal is not split through a cable. By choosing just the signals that one needs, there is a possibility of reducing subscribers’ monthly cable bills.

The DTH technology, originally referred to as direct broadcast satellite technology, enables a broadcasting company to directly beam the signal to a television set through a receiver that is installed in the house of a subscriber. It eliminates the need for a separate cable connection and infrastructure.

For DTH connections, the broadcasting company provides a set that comprises a dish and a receiving set. The company beams an encrypted signal that only the set installed in a subscriber’s household can receive and enable viewing.

The new company will concentrate its activities on the mass segment by offering TV packages with local as well as leading international channels, according to the statement.

“Presently, Bangladesh does not have any legal DTH operator. The viewers have the only choice between few cable operators and a terrestrial television channel,” said Salman F Rahman, vice chairman of Beximco Group.

He said signals of Indian DTH operators are broadcast illegally without providing Bangladeshi audience any local TV programme. “Nevertheless, the demand for legal and quality TV services is high and Beximco Communications hopes to attract a significant number of subscribers,” Rahman added.

Sergei Dolgopolsky, foreign projects director at GS Group, said the ‘head-end’ and the ‘up-link’ will be installed this year. “Our network will cover the entire territory of Bangladesh.”

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Source: Daily Star

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