Widgetized Section

Go to Admin » Appearance » Widgets » and move Gabfire Widget: Social into that MastheadOverlay zone

Volvo optimistic on Bangladesh automobile market

T2005_1664_450pxSwedish automobile giant Volvo Group will market new generation trucks in Bangladesh, in a joint venture with Indian Eicher Motors driven by surging demand, the company said Friday.

“Bangladesh is an important market for us and will continue to play a critical role in our growth story,” senior vice president of the International Business of the joint venture Emmanuel Levacher said.

“With state of art technology, innovative design and engineering and fuel efficient vehicles, Eicher branded trucks and buses will continue to meet the growing demand and contribute to the prosperity of our consumers,” he said.

VE Commercial Vehicle Ltd, the joint venture company, launched the Eicher Pro 1000 and Eicher Pro 3000 series of trucks at a press conference in the city, claiming those to be durable, and competitively priced.

Runner Group Chairman Hafizur Rahman Khan, among others, spoke at the launching event.

The company’s officials said the products are the next generations of Eicher trucks, which are designed to improve transportation efficiency, thereby reducing logistics costs leading to better profitability for the operators.

Mr Levacher said Eicher Pro 1000 Series is a new and enhanced range of light and medium duty (LMD) trucks in the 5-14i segment, specially designed for the value segment with best in class rated payload while Eicher Pro 3000 Series is another new generation variety of medium duty trucks (10-15t).

The company official said the trucks have engines with optimised power and torque and they are of superior performance and easy to maintain.

He said a true Mileage Ka Badshah- Eicher Pro 1000 will help Eicher strengthen its position in the value 514t LMD segment. It is specially designed for emerging premium segment that requires high power and torque combination as well as a greater degree of refinement and sophistication.

It has a 4 Cylinder 4 Valve E-494 CRS technology engine with Volvo group Engine Management system (EMS) 3.0, which has high processing capability, optimum balance between load demands, fuel efficiency and emissions control with added advantage of quick and guided diagnostics- all leading to high performance, higher uptime and lower maintenance, he noted.

He said the Eicher Pro 3000 vehicles come with 2.1 m wide new generation cob with a sleeper option and also a rest kit in day cabin. Meeting ECR 27 Indian safety test norms, it has a host of features for driver comfort including 6 way adjustable seat and a first time introduction of cruise control.

With the launch, the Eicher brand enters a new phase of growth and consolidation in the commercial vehicle market.

Mr Levacher said Volvo Group has global expertise in understanding the needs of truck customers and has been working with the VECV teams for more than five years now to develop new solutions for developing markets.

In the automobile industry, fuel efficiency is a major cost driver, and in this area, the Volvo Group’s technology and Eicher’s competence in frugal engineering have been very complementary, Mr Levacher noted.

He added the new range will deliver higher profitability over vehicle’s life cycle, leading to real productivity improvements through best-in-class fuel efficiency, good driver comfort, better drivability and higher up-time.

The Eicher Pro series range has undergone very stringent and grueling test protocols to ensure superior up-time. Extensive testing has been done not only in the labs and on the Volvo Group’s torture track, but also with some of the customers in real world conditions.

Eicher trucks and buses are exported to more than 22 countries from India across South Asia, Middle East and Africa supported by a strong distribution and aftermarket network.

The distributorship of Eicher Trucks in Bangladesh is managed by Runner Motors Limited, an arm of Runner Group.

Report: Financial Express

Share This Post