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Tk 5.75cr Milk Vita product sold on Pahela Baishak

imagesMilk Vita, the Bangladesh Milk Producers Co-operative Union Limited, sold milk worth Tk 5.75 crore under a special sale programme, that ran from April 12-15, on the occasion of Pahela Baishak across the country including Dhaka, says a press release. Pahela Baishak, the first day of Bengali New year, is one of the busiest times for the dairy milk producer—Milk Vita- as the consumer’s demand increases during this occasion. Milk Vita sold 6.75 lakh litre liquid milk. The company also sold flavoured milk, powder milk, butter, ice cream, curd and sweets.

In a recent survey conducted by Millward Brown, branding and marketing research institution, and Bangladesh Brand Forum, recognised the liquid pasteurizing milk of  Milk Vita as the best available liquid milk on the market.

Milk Vita now use Infrared Milk Analyser machine to test the quality of liquid milk, the release added.

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Source: Daily Independent

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