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Philips Bangladesh brings new products


From left, Sanjay Bapna, chief executive of Philips Electronics Bangladesh; MA Mannan, chairman of Butterfly Marketing, major partner of Philips Electronics; and Mustafizur Rahman Shazid, sales and marketing director of Butterfly, pose with the newly launched products of Philips at a press conference in Dhaka yesterday (27 July 2015). Photo: Philips

Philips Electronics Bangladesh, a subsidiary of the Netherlands-based Royal Philips, plans to expand here by introducing new lifestyle products.

The portfolio includes kitchen appliances, grooming kits, baby-care products, air purifiers, soup makers and juicers.

“We intend to serve our consumers across the health continuum, starting from healthy living and prevention of diseases to the right diagnosis, treatment, recovery and home care,” Sanjay Bapna, chief executive officer of Philips Electronics Bangladesh, said at a press conference in Dhaka yesterday.

“With the introduction of new products focused on consumer health, we will now make sure that people are able to lead a good life, by monitoring and managing their health, be it the air they breathe, the food they eat or their personal hygiene,” he said.

Replying to queries, Bapna said Bangladesh is one of the top five countries in the world with the highest consumer growth rate. “Our products are designed in such a way that people from every sphere can afford these.”

Philips Electronics Bangladesh entered the local market in July 2011 with its initial focus on healthcare business offering solutions focused on diagnosis, treatment, recovery and homecare for patients.

Its healthcare portfolio includes diagnostic imaging products like CT, MRI, X-rays, cardiovascular systems, nuclear medicine, PET-CT and ultrasound imaging systems; obstructive sleep apnea management and home respiratory care products; and cardiology and patient monitoring solutions.

The company is focusing on the health care business in line with its parent company’s industrial shift from lighting products to the booming health care market worldwide.

The 124-year-old Philips is now targeting the $125 billion health-care market worldwide. Philips, which predicts to complete the separation of the lighting business in the first half of 2016, now expects the move to cost 200 million to 300 million euros in 2015 and the same amount in 2016. The company previously predicted the separation costs to amount to 300 to 400 million euros in 2015, without giving an estimate for 2016.

Philips Electronics has already established a strong retail footprint in Bangladesh for its products focused on personal health and is offering these across the country through more than 1,000 touch points, including traditional and modern retail, in all major cities. The company also plans to increase its footprint to over 10,000 touch points across the top 20 cities over the next few years.

Philips’ personal care products will certainly help people in Bangladesh lead healthier and happier lives, said Mustafizur Rahman Shazid, sales and marketing director of Butterfly Marketing, the major local partner of Philips Electronics.

“We are happy to be the partners of choice in this mission and to help bring these solutions to our customers.”

MA Mannan, chairman of Butterfly Marketing, also attended the press meet.

Source: Daily Star

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