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Honda launches a more powerful Activa, tightens grip over the Indian scooter market

Honda Motorcycle and Scooter India on Monday launched a more powerful version of its highly successful scooter brand Activa - the Activa 125.

Honda Motorcycle and Scooter India on Monday launched a more powerful version of its highly successful scooter brand Activa – the Activa 125.

MUMBAI: Tightening its grip over the growing automatic scooter market in India, the country’s largest selling automatic scooter company Honda Motorcycle and Scooter India on Monday launched a morepowerful version of its highly successful scooter brand Activa – the Activa 125 at Rs 52,447 to Rs 58,156 (ex-showroom New Delhi).

The company says the Activa 125 is specially designed to retain the existing automatic scooter users, who want to upgrade their ride and add new customers who want much more from the Honda brand. The Activa 125 will take on its Japaneserival Suzuki Access and Mahindra Duro in the higher powered scooter space.

Launching the Activa 125 in Mumbai on MOnday, Keita Muramatsu – President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. — said the automatic scooter segment’s contribution to overall 2-wheeler sales in India has grown exponentially from 16% in 2009-10 to 24% today, indicating the growing demand in this segment.

“Activa 125 is Honda’s next strategic step towards reinforcing its market leadership and facilitating Indians to step up their daily ride for more power. Propelled by new 3rd plant near Bangalore, Honda is all set to excite customers with new products with speed,”” added Muramatsu

Available in two different variants – Standard and Deluxe and 4 different colours – Pearl Sunbeam White, Midnight Blue Metallic, Asteroid Black Metallic and Force Silver Metallic, the Activa 125 boasts of advanced features like Combi-brake/disc brake, tubeless tyres, digital metre, amongst others.

At the heart of Activa 125 is Honda’s newly developed 125cc engine delivering power of 6.4kw (8.6 BHP) @ 6500 rpm and a torque of 10.12Nm@5500 RPM.

Elaborating on Activa 125, Y. S. Guleria, VP – sales & marketing, Honda Motorcycle & Scooter India Pvt. Ltd., said, “Today Activa is the first choice of any Indian looking to buy an automatic scooter. Carrying forward the legacy of Activa, Honda aims to further expand its leadership in automatic scooter segment with the new Activa 125. We are confident that Activa 125 will enable customers to step up in their life with its super power, mileage, comfort and advanced features.”

The Activa 125 is powered by patented Honda Eco Technology (HET) which helps in increasing mileage without compromising on performance, claims the company. The Activa 125 delivers best-in-class mileage.

HET works by improving combustion, significantly reducing friction and optimizing transmission in the engine.

Giving priority to rider safety, Honda’s proprietary Combined Braking System or CBS comes as a factory fitted standard in Activa 125 while deluxe variant is loaded with 190mm front disc brakes for superior and controlled braking.

CBS is a front and rear wheel interlocking braking system by Honda which reduces braking distance by 24% compared to conventional brakes.

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Source: Economic Times

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