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Green Delta Ins launches product focused for women

greenThe general insurance company yesterday launched the product by awarding the first of its kind product to a female entrepreneur in a launching ceremony held at head office in the capital

Green Delta Insurance Co Ltd has introduced a product exclusively for women in the country, through which they would now be able to insure accidental loss of house holdings, death during chid births and also traumas such as acid victims, rape and robbery.

The general insurance company yesterday launched the product by awarding the first of its kind product to Shomi Kaiser, a female entrepreneur in a launching ceremony held at head office in the capital.

The product titled “Nibedita??? was launched last year on pilot basis and now it has hit the market officially.

“We have created a platform for growth for the insurance industry and now we are to empower 52% of our population who are women,??? said Farzana Chowdhury, managing director and CEO of Green Delta Insurance.

She added: “The product will align with serving human rights of women which are neglected at times as their rights are frequently violated.???

The product was made aiming to make it affordable for the women from all walks of lives and the lowest monthly premium of Tk580 is likely to be availed by female workers of textile sector as well, said Shubasish Barua, head of product development of the company.

Sum insured of Nibedita ranges within Tk1 lakh to a maximum of Tk10 lakh.

The company’s former MD and CEO, Nasir A Choudhury claimed the product will be hassle-free.

Nasir Choudhury is currently advisor of the insurance company.

On the penetration and marketing of the product, the management said it will reach out to NGOs, telcos and independent bodies to inform women living in urban and rural areas.

ASA Muiz, the company’s consultant, Wafi SM Khan, the CEO of Green Delta Securities, and other high officials attended the conference.

The company’s stock raised 1.35% yesterday at the Dhaka Stock Exchange, apparently due to the inclusion of a new product in its portfolio, as the company advertised the product day before yesterday.

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