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China’s only female motor industry CEO


Wang Fengying, general manager and CEO of Great Wall Motor Company, is the only female CEO in China’s massive motor industry.

Born in October 1970 in the city of Baoding in north China’s Hebei province, Wang obtained her bachelor’s degree from the Tianjin Institute of Finance and began working for Great Wall Motor in 1991. She later returned to her alma mater and completed a master’s degree in economics in 1999.

Wang, who turns 43 this month, as spent her entire career at Great Wall Motor. After working at the company for 13 years, predominantly in sales and marketing, she was promoted to general manager and CEO, making her the first — and to date only — female chief executive of a motor vehicle manufacturer in China.

Under Wang’s leadership, Great Wall Motor has become one of the top automakers in China and is now the country’s biggest manufacturer of pickup trucks and SUV models. In September 2011, the company was listed on the Shanghai Stock Exchange, making it only the second private automaker in the country to go public in both Shanghai and Hong Kong.

In 2011, the company sold 487,000 vehicles, a growth rate of 22%, surging past the national average growth rate of 3%. Great Wall Motor is now also China’s largest car exporter, selling 3,000 units overseas in 2011, up 50% from the previous year. The company, the first Chinese carmaker to obtain EU quality certification, has 12 plants outside of China and is performing well in markets such as Australia, Russia and Italy, with plans to enter the US and Japanese markets by 2015.

Wang has been credited with much of the company’s success in the global market and is described as an excellent executive with a high degree of professionalism and ability to innovate, someone who knows how to apply creative marketing ideas and modern management methods while remaining practical. Though most of her male counterparts have been anxious to crack the international market, Wang is said more focused on patiently building a “made in China” product that is known for its superior quality.

She has won numerous awards throughout her career, including being named one of the 10 Outstanding Persons of Baoding in 1999 and receiving the Hebei Outstanding Young Entrepreneur and Outstanding Marketing General Manager Award in 2000. She was named a model worker of Hebei in 2004 and is now a regular on all the “most powerful businesswomen” lists in China. This year, she was selected as a representative of the National People’s Congress, the PRC’s unicameral legislative house.

– http://www.wantchinatimes.com

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