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BD Biman to launch SMS campaign to make it profitable

B1-Boeing_737-83N,_Biman_Bangladesh_Airlines_JP7315681In its latest move to make it a profitable entity, Biman Bangladesh Airlines has now opted for launching a massive commercial SMS campaign for updating its own services and also for spreading new offers among its valued clients.

The management of the national flag carrier came up with such a hectic commercial campaign as the fleet is poised to be bogged down completely in the wake of its non-stop annual financial loss.

The massive SMS campaign will cover both the local and the international arena and the process has already started with the collection of mobile numbers of the existing customers and the probable clients as well, said an official of the national flag carrier.

 “Initially we will start with the flight-related information and later on, in a short period, the SMS campaign will include other services such as promotional programs,??? Mohammad Sha Newaz, director (marketing and sales) of Biman told the Dhaka Tribune yesterday.

He also said Biman has started collection process of the mobile phone numbers of the customers by asking its agents to collect all the numbers of the regular customer as well as the numbers of probable clients.

As part of SMS campaign, Biman is going to purchase heavyweight SMS gateways to deliver thousands of SMS in a single command. Apart from that, Biman is planning for organising road shows in different international destinations in an attempt to attract international passengers, according to the sources concerned.

“Our ultimate plan is it to make Biman a profitable venture for the government,??? said another high official.

Biman, now a losing concern, recently requested the government to allow it a commercial borrowing of $200m to help overcome the financial crisis before the fleet lands.

Total deficit of the state-run Biman now stands at Tk1,502 crore while its outstanding dues stands at Tk1,589 crore and its available funds now stand at Tk87.31 crore, according to a Biman statement as of December 15 last year.

The national flag carrier has incurred a loss of Tk200 crore in 2012-13 after a loss of Tk600 crore in 2011-12. However, Biman projected the loss would come down to Tk80 crore in the current fiscal with the inclusion of more new generation air crafts in its fleet.

Report: Muhammad Zahidul Islam
Source: Dhaka Tribune

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