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Axiata Digital launches integrated marketing business- ada

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Dhaka, 6 May 2018: Axiata Digital- a subsidiary of Axiata Group Berhad, has recently launched, ada, an integrated digital marketing business unlocking brand potential in digital. The new business will provide seamless offerings in data science, technology, and creative—all connected to form and deliver a powerful digital ecosystem for our brands and advertisers.

ada is powered by proprietary technologies with deep consumer analytics from the data management platform, XAct which enables the ada suite. ada will be serving Bangladesh market through Axiata Digital Bangladesh (ADB) along-with all the other markets where Axiata has its footprint across Asia.

Ada will be offering digital marketing services through four areas. adaFuture will drive business goals through bespoke digital strategies. studioA will work on data driven creatives, bringing strategies to life with speed and scale, optimised to deliver on KPIs. adaReach will help businesses reach its target audience with a mobile inventory of 300m individuals alongside programmatic media buying. Besides, adaAcquire will maximize acquisition outcomes while minimizing risk for advertisers.

“To date, we have built Axiata Digital’s advertising businesses under different go-to-market brands serving different parts of the marketing supply chain – allowing us to establish a formidable presence in digital advertising across the region,” commented Mohd Khairil Abdullah, Chief Executive Officer, Axiata Digital. “By integrating these offerings, we are now able to leverage data to close the loop for brands from customer engagement to acquisition for the next leap in digital marketing effectiveness.”

“Data analytics is the key to the future of advertising. In the next 3-5 years, we expect 90% of all marketing decisions to be data-driven,” said Srinivas Gattamneni, Acting CEO, ada. “With access to rich telco data and a team of dedicated specialists that champion transparency, ada offers brands and businesses the opportunity to communicate with consumers with unprecedented precision to achieve business results.”

Axiata Digital (AD), the digital services arm of Axiata Group Berhad (Axiata), was established to support the rapidly increasing digital lifestyle of Axiata consumers. In four years, this portfolio now consists of 26 digital brands focused on digital financial services (e-wallets, remittance, micro-insurance and micro-lending), digital advertising and platform services focused on API’s (Application Programming Interface).

Source: Press Release

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