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Airtel gets recognized with the prestigious Flame awards

PR Picture (3)Dhaka, 5 June 2018: Robi Axiata Limited’s Chief Commercial Officer, Pradeep Shrivastava and the YOLO campaign of the country’s #1 network of friends, Airtel, have been recognized with the prestigious Flame awards recently.

Flame awards is the most distinguished award program that celebrates the best of the best in rural marketing & communication. Mr. Pradeep’s leadership in crafting and overseeing the implementation of an effective rural marketing strategy and Airtel’s YOLO campaign’s unique approach to engaging with the youth community across the country were duly recognized through these awards.

The eminent Leadership award received by Mr. Pradeep is only a reflection of the extraordinary personal commitment and dedication he has demonstrated in deploying a smart rural marketing strategy to facilitate organizational excellence in fulfilling its vision. His thoughtful supervision and prudent leadership has always been an inspiration for the employees.

ABOUT AIRTEL BRAND OF ROBI                                                  

Airtel is a global brand of Bharti Enterprise of India- world’s third largest mobile phone operator in terms of subscriber base. Axiata Group of Malaysia and Bharti Enterprise of India had agreed to merge their respective operations in Bangladesh on January 28, 2016. Following the approval of the Hon’ble High Court of Bangladesh, Robi as the merged company began its commercial operation from November 16, 2016. As part of the merger between Robi and Airtel, Robi was granted license to use Airtel brand in Bangladesh for the customers having 016 number series.


Robi Axiata Limited (“Robi”) is a subsidiary company of the Asian telecom giant, Axiata Group Berhad based in Malaysia. Robi is the second largest mobile network operator in Bangladesh. Robi has introduced many first of its kind digital services in the country and has invested heavily to take its mobile network to the underserved communities even in the rural areas. Other shareholders in the entity are Bharti Airtel International (Singapore) Pte Ltd and NTT DOCOMO Inc.

Source: Press Release

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